The landscape of digital marketing is evolving continuously. Almost every year now, Google is rolling out a brand new core update. And we are learning something new regarding search engines. If I’m being honest, the whole thing is quite fascinating as well.
… as long as you’re not a marketer working in the law department.
Honestly, in today’s cutthroat world of marketing, ranking at the top of Google can be quite a monumental task. And, if you don’t know what you are doing, it will be nearly impossible for you to improve your online presence. However, there’s no need to worry.
In this article, we are going to talk about –
- What is digital marketing?
- How do you grow your law firm through the same?
Please keep reading this article till the end to learn more about this context.
Digital Marketing – Taking A Closer Look
Also known as online marketing, digital marketing refers to any type of advertising effort that occurs on the internet. To work on it, most businesses use various online mediums, like –
- Social media (like Instagram or Facebook).
- Email (Gmail or Yahoo!).
- Search engines (like Google or Bing).
The prime purpose of digital marketing is to connect a corporation with its consumer base and ensure that you’re advertising to the right people. In addition to this, it can also create a sense of bond or trust between you and the customers due to direct communication.
Why Is Digital Marketing Important For You?
To begin with, it can help you grow your business pretty quickly and eminently. Besides, as you’re literally talking to your audience and taking care of them, it’ll also make them believe you more than anyone else. Also, your online presence will grow massively with it.
As a marketer, you will be able to garner a decent consumer base too. After all, if you’re able to leverage the power of social media properly, you can easily reach a huge number of people in a second. Now, if you can market your product well, you can easily get their attention.
Best Marketing Hacks For A Law Firm
As a law firm, your focus should always be on emanating a sense of authenticity. And you’ll also have to maintain a presentable persona. Or else, people will think twice before coming to you. Let’s keep reading to know how you can do it.
Tip – 1: Create A Brand Story.
Almost every injury law firm’s marketing agenda sounds similar. For example, if you look for a personal injury organization, you’ll find something like “no win, no fee!”
On the other hand, a family law firm usually tends to promote itself as “compassionate and caring.” And, a criminal lawyer will always market as “aggressive representation.
These are just plain BORING!
Thus, if you want your brand value to sound unique, you’ll need to find out about the USP of the firm. And create a brand story surrounding it if you can.
It must be about a defensible yet specific trait that’s different from everyone else. And on top of that, it has to be something that your clientele cares about the most.
If you are feeling a little confused in this regard, talk to a Personal Injury Advertising firm to get an idea or two. They can take care of the other aspects of marketing too.
Tip – 2: Demonstrate Your Capability, Credibility, And Authority.
Do you want to sound more confident as a law firm? Well, in that case, you must demonstrate your organization’s CCA – credibility, capability, and authority.
But how do you establish your credibility?
Well, you can do so by talking about an award you have received recently. Also, maintaining a specific section on client reviews and testimonials can do the trick for you.
So, what about your capability and authority?
Well, showcasing your overall experience in the market can be quite helpful in this case. For example, if you have been working in the industry for 30 years or more, write it on your site.
Also, don’t forget to create a video testimonial or two from your clients. People usually don’t trust written reviews nowadays. So, it might be better to curate a video.
Tip – 3: Aim For The First Page Of SERPs.
According to a report, almost 75% of people usually don’t go past the 1st page of Google. So, if you want to grab their attention, you have to rank in the top 10 of the SERPs.
And, here’s how you can do it –
- Write more and more content relevant to your website.
- Integrate your keywords in a better and clearer manner.
- Maintain the right keyword density.
- Curate a proper backlinking strategy.
- Build a more consumer-oriented UI design.
And don’t forget to get as many inbound links as you can while creating content. In this case, writing guest posts, creating infographics for others, and podcasting can be helpful.
Tip – 4: Do Video Marketing.
Contrary to what you may be thinking, video marketing isn’t only about promoting your law firm through … well, a video. It’s also about educating your audience regarding your field.
For example, you can create a video on – how to deal with an injury lawsuit – and talk about a step-by-step guide on it. This way, you can both –
- Assert the grasp or knowledge you have on the subject.
- Solve one pain point of your audience circle.
And, the more you help people online without asking, the more your overall online credibility will increase. Also, as a video is a highly-shareable content, it’ll be perfect for lead generation.
So, How Should You Begin?
No matter what your business is all about, your marketing venture should always begin with creating a website. And once you’re done with it, you can start following our 1st tip.
Just ensure that you’re reaching out to your potential client base properly by educating them, answering their questions, and starting conversations.
This way, it will be easier for you to generate leads and create a sense of engagement through your website. And, people tend to love these types of platforms where they can actually talk!