As a participant in the aggressive marketing race, it is vital to find out everything you need for success, including what two types of remarketing can be used on Google display ads? Your potential target audience might be sitting in the middle of the sales funnel. Or they might just be wandering on your website, not sure if they are willing to invest.
These potential customers might have found you organically through search engine pages. They could have also seen you through some paid ad campaign that you have been running all the time. Whatever the method, these potential customers visited your site because they were interested in your product or service.
Anyone who spends time on your website can target a potential lead during advertising campaigns. This is because these leads have already shown a certain amount of interest in your service or product. Moreover, you will find out what products people mostly viewed and similar insights.
This is where remarketing walks in and elevates your marketing campaign to a whole new level! So let’s discuss it in some more detail.
Remarketing 101: Back To The Basics
Here’s what you need to know about remarketing! It targets a section of people who visited your website recently and left without purchasing anything. So you use remarketing for targeting the same set of people. The entire concept of remarketing depends on lists either created by Google ads or you.
Any remarketing list relies on tags to track people’s activity on your website and add them to the list. You can have different lists depending on what classification you choose. For instance, you can list people who have added your product to the cart but have not proceeded to checkout.
Remarketing can be put to use when you are targeting people who are looking for your product again. Thus when you choose to combine remarketing with automated bidding, and responsive Google Display advertisements, you will immediately witness a boost to your KPIs (Key Performance Indicators).
While display ads take the help of your assets for creating native advertisements that best suit your requirements, automated bidding helps you discover bids during the time of auction. Automated bidding enables you to make decisions based on what Google ad thinks – will you ad convert or not?
What Two Types Of Remarketing Can Be Used On Google Display Ads?
Remarketing is a crucial aspect of digital marketing at the moment. As a result, wanting to know what two types of remarketing can be used on Google Display ads is perfecting normal. Thus, the two types of remarketing that can be utilized for on Google Display advertisements are as follows,
- Standard Remarketing
- Dynamic Remarketing
Both Standard and Dynamic remarketing revolved around the basic concept of displaying ads to people who have visited your site before. The only difference? Dynamic marketing elevates the personalized experience a few notches higher.
Simply put, standard remarketing refers to the process of displaying general advertisements to people on remarketing lists. You will need to depend on public remarketing lists comprising potential customers in this remarketing. The available inventory is made based on website activity.
Once you have your remarketing lists ready, all you need to do is display ads for these people, depending on your list and your business goals. For instance, if you have determined brand awareness as a business goal, you will display ads to your general website visitors.
This helps people remember your brand when they finally decide to buy what you sell. In a different situation, your goal can be to boost conversions with the help of a campaign. In this case, you will naturally make lists for targeting people who have either specifically searched for products or have some products abandoned in their carts.
You can even target people at the time when they are looking for your product. Time-targeting makes things so much better for standard remarketing.
As discussed before, dynamic remarketing is very similar to how standard remarketing works. The only difference between the two types of remarketing is the level of personalization that the active approach offers compared to the common practice.
Simply put, dynamic remarketing enables users to depend on customizable elements for displaying ads related to specific items viewed by your website visitors. This form of remarketing depends upon a feed for your products or services. This feed is nothing but a document comprising crucial information like pricing and unique IDs of your products or services.
In this case, when remarketing tags add people to the remarketing lists, they also take note of the specific unique IDs of products or services being viewed by people. You can easily use this information to create Google display ads and connect ad elements with the feeds. Then, while showing the display ad to potential customers, Google Ads uses the data feeds to create a unique experience.
The primary benefit of using dynamic remarketing is showcasing your audience that the product they have been looking for is on your website. However, this remarketing can also be utilized for displaying discount offers or a drop in prices, in case you feel that it will boost conversions.
Frequently Asked Questions (FAQs)
Now that you know, what two types of remarketing can be used on Google Display ads, you can use remarketing to your complete advantage – use whichever form suits your needs the best. The best way to get good at this? Start setting up remarketing tags and creating remarketing lists for your site.
Use these tags and lists to start targeting people. Yes, you might not be successful on your first attempt, but if you can execute remarketing campaigns accurately, you stand to gain a lot!