Have you ever scrolled through your Instagra account only to question yourself, “how much do these influencers make?”

Thank god, I am not the only one!

You know those people on social media who always appear to have everyone’s attention? We refer to them as influencers, similar to the hippest kids on the internet. They have a talent for getting us to want to dress in their clothes, eat their foods, and act in their own way. 

But how much do they earn? If you are willing to know that, then I am here to help you. So, keep reading this blog until the end to learn more…

All About the Influencer Economy!

We all know who influencers are! They’re the ones dazzling our feeds on YouTube, Instagram, and TikTok with their newfound fashion sense, technology prowess, and even dance moves.

So, you might wonder, “How do these influencers make their cash?”

It’s not just about having a large number of followers; it’s about having followers who care and engage with your posts. 

Brands are super keen on how much buzz an influencer can create. It’s not just a numbers game; the chatter counts.

Now, the ways influencers get paid are mixed. Some get paid per post, kind of like a shoutout fee. 

Others get a cut when their followers buy something using their special link. And then there are those go-getters who make their own stuff to sell directly to their fans.

The paycheck, at the end of the day, is all over the place. The big shots with millions of followers might rake in a fortune for just one post. But for others, it might just be enough to grab a coffee. That’s the influencer life for you— unpredictable but definitely interesting!

Breaking Down the Numbers: How Much Do Influencers Make?

It’s like comparing the costs of different food sizes on a menu when we discuss how much money influencers make. Influencers with fewer followers typically earn less money than those with a huge following, much like a little coffee is less expensive than a large one.

Here’s how it works:

Nano-Influencers

Those who maintain a high engagement rate and a closer bond with their audience while having fewer followers are known as nano-influencers. Their small yet loyal following ranges from 1,000 to 10,000. They could receive a little payment—between $50 and $200—for providing information about a product. 

Micro-Influencers

A micro-influencer is someone with a bigger than average social media following, but one that is not as huge as that of a celebrity. They have between 10,000 and 100,000 more followers. They can get paid a little bit extra—between $200 and $1,000—for every post they publish.

Mid-Tier Influencers

Influencers in the center of the collective follower scale are known as mid-tier influencers. They have even more followers, ranging from 100,000 to 500,000, wedged between the tiny micro- and nano-influencers and the prestigious macro- and mega-influencers. They can earn between $1,000 and $5,000 only by promoting a brand.

Macro-Influencers

A macro-influencer is typically a celebrity, athlete, or provider of unique material. With between 500,000 and a million followers, these influencers have a sizable following. For just one post, they might get a substantial salary of $5,000 to $10,000.

Mega-Influencers

Mega influencers are frequently well-known people who have a large following on social media sites like Instagram, YouTube, Twitter, or other platforms. They could be athletes, celebrities, or other prominent personalities. These are the celebrities who have millions of fans. Even one article can bring in over $10,000 for them!

Understanding the Influencer Income: Let’s Break it Down!

Shall we discuss influencers and their incomes? While having a large following is fantastic, it’s similar to running the busiest lemonade stand in your community. 

You won’t sell much lemonade if it’s just “meh” or no one knows your special formula. Influencers are subject to the same terms. They must have real fans who are engaged with their content.

I am referring to followers who take the time to like, comment on, and share content rather than just scroll by. Brands are delighted about this kind of gathering because it indicates that their followers are paying close attention.

Let’s now discuss money and cents. Influencers can fund their accounts in a few different ways. 

Some receive a fixed payment for each shoutout they share about a product. Some receive a commission when a link they share with their followers results in a purchase. 

Then there are the astute ones that create their own goods or services to market directly to their following. 

To what extent may an influencer earn money? My friend, this ride is insane. 

While novices could make enough money for a snack, elite influencers can charge a small fortune for each post. 

However, engagement and the influencer’s ability to convince their audience to part with their cash are more important than the number of followers.

Social Media Earning is Platform-Specific!

Alright, let’s break it down like we’re talking shop – literally. 

Social media platforms? They’re like different stores in a mall, each with its own vibe. Instagram and TikTok? 

They’re the cool, hip boutiques where everything’s flashy and fun. Influencers hang out there, showing off their latest finds, and yeah, they can make some sweet cash. 

They might get a paycheck for every glam shot or video they post or even a slice of the sales pie when their followers buy what they’re hyping up.

Now, Twitter’s a different scene. It’s like that busy newsstand on the corner, buzzing with the latest scoops and quick-fire chatter. 

Influencers there might not cash in as much per tweet compared to the ‘gram or TikTok, but they’ve still got the game.

They can earn their keep by dishing out product deets or dropping links for the shopping crowd.

So, when we’re talking moolah for influencers, it’s about choosing the right spot to set up shop and share their swagger. It’s part strategy, part style, and all about where they shine the brightest.

How Much Do Influencers Make on Instagram?

Maintaining its position as the leading influencer platform, Instagram is the OG in the game. The lowdown on what influencers are attracting is as follows: 

• Instagram influencers with less than 100,000 followers make about $200 for every post. 
• Influencers on Instagram with between 100,000 and 300,000 followers may anticipate making about $600 for every post. 
• Instagram influencers with more than a million followers get paid more than $2000 for each post. 

Influencers typically charge between $40 and $300 for each story and between $100 and $3,00 for Instagram Reels.

How Much Do Influencers Make on YouTube?

Turning now, influencers wishing to make money off of their material have an entirely different opportunity with YouTube, the massive video-sharing platform.

For a very long time, content creators who want to share more in-depth content and make a lot of money have turned to YouTube. The average weekly payment for YouTube influencers in the US in 2022 was approximately $1,154, or $4,616 per month. 

Not too bad, would you say? The worst part is that content producers keep about 55% of the money that comes from their videos’ advertisements. That means that for every $100 an advertisement spends, Google gives the artist $55.

The stats get even more intriguing when we focus exclusively on earnings per view. A YouTuber typically makes $0.018 for each watch. This implies that you could make about $18 if your video receives 1,000 views. 

Even while it might not seem like much, think about the bigger picture. Videos that gain thousands, even millions, of views on a regular basis or go viral can eventually bring in a sizable sum of money. 

Therefore, even while YouTube’s compensation structure may appear complicated at first, the network offers a ton of opportunities for producers who can develop a loyal following and create material that draws viewers in.

How Much Do Influencers Make on TikTok?

Let’s now discuss TikTok, the recent arrival of which has rapidly grown to be a major player in the influencer industry. 

The TikTok Creator Fund is one of TikTok’s initiatives for paying producers, which honors creators for producing interesting and unique material. This fund offers fees that vary from $0.02 to $0.04 per 1,000 views. 

Even while these figures might not seem like much at first, TikTok’s viral nature is what makes it so magical. Millions of views on a video can accumulate quickly, turning tiny pennies into substantial sums. For instance, a video with a million views might get $20 to $40 from the Creator Fund by itself.

However, TikTok offers other opportunities for earning than just the Creator Fund. In addition to other opportunities, influencers on the platform get paid through sponsored content, brand alliances, and TikTok’s live gifting function. 

On TikTok, the secret is to produce content that connects, interacts and amuses viewers—a combination that may convert views into a substantial source of revenue.

Wrapping It Up!

Just remember one thing: these figures aren’t set in stone. Depending on how many people interact and like the influencer’s postings, they may alter. Having followers who are truly interested in what the influencer provides is more important than simply having a large number of followers.

In case you were searching for the answer to how much do influencers make, I hope that this blog has been of help to you. If there are any other questions that you might have related to the same, please feel free to let me know. 

All that you need to do is scroll down till you reach the bottom of the page. Then, leave your suggestions and questions in the box below. And I will be there to answer them all for you!

Additional Reading:

• Proven Ways to Reach Out to Brands as an Influencer!
• Best Ways to Find the Right Influencers for Your Brand!
• On Which Social Network Should You Share Content Most Frequently?