I was scrolling through Instagram last week when I stumbled upon this really cute kid dancing to a trending song. She was doing her best, and I was in complete awe of her. I opened the comment section to cheer her up. Little did I know that the comment section would disgust me to my core.

There were three kinds of people: audiences like me (who loved the content), people who were against kids being online as they debated about the exploitative nature of this phenomenon and mentally sick individuals who left explicitly derogatory comments.

That made me realize how these kids live their lives on the edge; they are already facing the world’s harshness that would even make the grown-ups tremble and break.

I started researching on them. I started reading about the cases and incidents of abuse against kidfluencers. And trust me, what I found out shook me!

If you are also like me, worried about these kids online, and want to know the truth that is not out in the open, you have a friend in me. Therefore, keep reading this blog until the end to learn more…

New Kid On The Block: Who Are Child Influencers?

Child influencers, sometimes known as “kidfluencers,” are basically kids or young people under the age of 18 with a notable online presence on social media sites such as YouTube, Instagram, and TikTok. 

They produce kid-friendly material, which frequently consists of toy reviews, daily vlogs, or talent showcases. High levels of interaction and sizable audiences might be attracted to this content.

Kidfluencers have risen quickly, with some of them becoming very well-known and powerful. And how much money do these influencers make? LOTS!

For instance, YouTube channels with millions of subscribers, like Ryan’s World, make a sizable profit from sponsored content and advertising. 

These young celebrities blur the boundaries between marketing and entertainment by reviewing toys or other things on a regular basis.

Nevertheless, it is rare that the kids themselves are in charge of their internet personas. Typically, their guardians or parents manage the accounts, decide what should be posted, and negotiate with brands. 

Since they might not be fully aware of the consequences of their online behavior or the long-term ramifications on their privacy and well-being, this has sparked worries about the possible exploitation of these young influencers.

Moreover, adults— including parents who might be shopping for things for their children— view the content produced by kidfluencers in addition to youngsters. 

Because of this dual audience, content that appeals to both categories can be even more lucrative to advertisers. And these are some of the things that brands keep in mind while looking for an influencer.

The kidfluencer phenomenon has triggered debates over the necessity of legislation to safeguard the interests of these young content creators. 

Clear regulations on matters like permission, privacy, and equitable compensation are demanded, particularly given the possibility that the extant legal frameworks fail to address the particularities of social media and influencer marketing.

Online Comments: Do They Play A Role?

Consider this scenario: You post something on your social media account. Minutes after posting, you see random people who have no connection with you commenting on your post with vile content. How would you feel?

Now, think about the kids!

When it comes to child influencers, these comments sometimes take a toll on them. The online comments can indeed be harsh and derogatory for child influencers.

While many receive positive feedback, they are also exposed to the potential negativity that comes with a public online presence.

Negative comments can have a profound impact on a child’s mental and emotional well-being. Dealing with criticism is challenging for adults, and it can be even more so for children, who are still developing their sense of self. 

Harsh comments can lead to issues such as low self-esteem, anxiety, and, in severe cases, mental health disorders like depression or eating disorders.

Now, you might be wondering: Why are the parents not taking a step?

Parents and/or guardians of kidfluencers are responsible for monitoring and managing the interactions their children have online. 

This includes keeping an eye on the comments section and shielding their children from inappropriate remarks. 

However, this can be a daunting task given the volume of feedback that popular kidfluencers receive.

The Pressure of Being a Role Model

Kidfluencers often serve as role models for their peers, which adds pressure to maintain a certain image. Negative comments can challenge their self-image and self-worth, especially when they are derogatory or personal attacks. This pressure can be overwhelming and lead to a distorted self-image.

Exposure to Cyberbullying

The anonymity of the internet can sometimes lead to cyberbullying, where individuals post harmful, threatening, or mean-spirited messages about others. Kidfluencers, due to their visibility, can become targets of such behavior. Cyberbullying can have serious consequences, affecting a child’s confidence and causing emotional distress.

The Psychological Aspect

When people search for the ways to become an influencer, this is something that they do not think about! 

You see, psychologically, children are not fully equipped to handle the complexities of social media fame. Negative comments can distort their perception of reality and affect their development. It’s crucial for caregivers to ensure that children have a balanced life outside of their online persona.

What Are the Guidelines for Protecting Child Influencers?

Protecting child influencers, or “kidfluencers,” is becoming increasingly important as their presence on social media grows. 

Considering the fact that these young influencers create content that can attract large audiences, they are also sought after by brands. Sometimes, they do not even have to reach out to brands themselves!

However, their safety and well-being are paramount. And THIS is something that has led to the development of guidelines that are specifically aimed at safeguarding their interests.

Legal Frameworks and Regulations

Countries are beginning to recognize the need for specific laws to protect child influencers. 

For instance, Italy is considering legislation to safeguard children’s images online and prevent parents from exploiting their kids for profit. 

This law would prioritize children’s privacy over the temptation to go viral.

Parental Guidance and Involvement

Parents play a crucial role in managing their children’s online presence. They must ensure oversight of content creation, monitor interactions, and preserve the child’s online presence and privacy. Parental guidance is fundamental in preventing potential exploitation and abuse.

Age Verification and Tailored Guidelines

Platforms like Instagram must enforce stringent age verification and tailored guidelines for young influencers to prevent unsupervised influencer activities. 

Establishing support networks and resources for young influencers and their families can provide valuable assistance in navigating the complexities of influencer culture.

Educating on Media Literacy

Children, parents, and schools must be given more support in developing media literacy. This includes understanding the impact of advertising and the importance of maintaining a balance between online activities and other aspects of life, such as education.

Strengthening Advertising Rules

Rules around advertising for children should be strengthened, including pay and standards. Advertising regulators need more power to enforce the law around advertising and close influencer loopholes.

Best Practice Approach

Experts suggest creating new guidelines for parents and guardians within the influencer industry. By involving parents in the dialogue, the aim is to develop a ‘best practice’ approach that puts the rights of the child at the center of everything.

Protection from Economic Exploitation

The United Nations Convention on the Rights of the Child 1989 provides a framework to analyze child influencers’ rights, including protection from economic exploitation. 

This means ensuring that children are not being used solely for financial gain and that their work as influencers does not negatively impact their rights to education and a normal childhood.

Addressing Privacy Invasion

Young influencers under the age of 13 are particularly vulnerable to having their privacy invaded by work published online. Guidelines should address how to protect these children from the potential harms of content creation.

Comparisons with Child Models and Actors

Many young influencers do not share the same protections as child models or actors. There’s a need to recognize content creation activities as forms of child labor and provide similar protections.

Impact of Child Monetization on Social Media

There is undoubtedly an impact from the children’s exposure to the public as well as the fuzziness around law enforcement and protection.

The first is the privacy concern. Children who grow up to be kidfluencers frequently post about most parts of their private lives on social media, including daily routines and family-related tales.

This creates opportunities for potential misuse of personal information and puts children’s privacy in considerable danger.

Secondly, there is the issue of consumerism comes. Kidfluencers frequently engage in active brand and product promotion for their younger audience. This promotion may have the effect of influencing youngsters and may lead them to consume unhealthy foods at a young age.

Furthermore, their insufficient comprehension of the distinction between truthful and promotional content might lead to a lack of moral and ethical clarity.

Thirdly, there is a concern about the education of children. Kids who grow up to be kidfluencers could lose out on valuable educational opportunities in their daily lives or at school.

Moreover, they might feel under pressure to continuously produce interesting content, which would mean they would have less time for formal schooling and constructive social connections.

Lastly, this entire process can heavily impact the development and growth of children. Prolonged use of social media can impact children’s mental health, and the pressure they may feel to maintain a flawless online persona may hamper their identity development.

Sharenting: When Parents (Un)Knowingly Feed Predators

If you search the meaning of the term “Sharenting” online, you will find the description like this:

“Sharenting is a portmanteau of “sharing” and “parenting” describing the practice of parents publicizing a large amount of potentially sensitive content about their children on internet platforms.”

While in reality, the meaning of the term can be any form of digital footprints shared by parents about their child, for this blog, I will be talking strictly about sharing through social media posts only.

You must have noticed one thing about kidfluencing: In most cases, the parents manage the accounts dedicated to their children. And that this exactly where the problems start.

Plunkett’s Sharenthood: Why We Should Think Before We Talk About Our Kids Online

According to Leah Plunkett’s book “Sharenthood: Why We Should Think Before We Talk About Our Kids Online,” sharenting happens each time an adult discloses personal information about a child using a digital device.

According to Plunkett, the reason why adults are “sharent” is because digital platforms “make it very easy to do and even encourage it.” 

Sharing intimate information helps new parents fight loneliness. Instructors may post photos of their students online to honor their efforts.

Some accounts handle the activity as if it were a company, and it’s a lucrative one that the government is starting to regulate. 

Digital child labor is just one aspect of the issue, though. Regardless of your following count or engagement rate, youngsters are unlikely to give their permission for their picture to be shared. Even worse, there are repercussions when someone’s life is publicly shared online.

These days, online privacy is a big concern. VPN services and other security software are becoming increasingly popular. More parents employ parental controls when their children use digital devices. 

However, sharing increases the risks since far too many people are willing to forfeit some of their privacy on social media in exchange for satisfaction.

Identity Theft is a Major Concern

You are undoubtedly familiar with identity theft and may have even experienced it. 

While phishing and other sophisticated cyberattacks may be used in the process, obtaining private information straight from social media platforms continues to be a powerful and simple method used by identity thieves. Regrettably, children are becoming targets more and more.

A 2011 Carnegie Mellon CyLab study found that the prevalence of juvenile identity theft is 51 times higher than that of adult identity theft. According to Plunkett, this is the case since a child is essentially a “clean slate with no credit history.”

Children’s pictures and videos that contain metadata may also expose them to later-life invasive profiling and other cyberattacks.

According to TechRadar, adults also frequently write extremely private material in their posts about pleasant moments. This puts individuals and their families in grave danger, with children in particular being the target of stalking and grooming.

Another crucial point to remember is that you no longer have exclusive ownership of a photograph once you put it online. It’s open to use however other users like it, making it a haven for child sex abuse.

Men who are attracted to children sexually are typically drawn to their images and videos, as a recent New York Times analysis revealed. 

Additionally, Australian researchers discovered that nearly half of the content on pedophile websites seems to have been taken straight from social media. The development of user-friendly AI-powered technologies has facilitated the conversion of benign images into highly sexualized deepfake content.

Sextortion: Something You Did Not Think Of!

Another concerning effect of sharenting is the potential for sextortion, in which offenders threaten to share compromising content unless the child agrees with their demands. 

The exchange of personal data, including complete names, dates of birth, and localities, raises the possibility of identity theft. Criminals could use this information fraudulently.

Technological developments are making it simpler for malevolent individuals to use AI tools to manipulate photos, producing manipulated or fabricated content that can harm a child’s privacy and reputation. 

Even though sharing presents a number of concerns for our children’s safety, integrating AI can make these risks worse and have dire repercussions. 

Thanks to deep fake technology (note: sarcasm intended), images can be altered and transformed with previously unheard-of realism. 

“The creation of fake or altered content featuring children could make it difficult to discern between real and manipulated images, and it can potentially put children in compromising situations,” states The Week.

False stories and scenarios that are convincingly made up about kids can have serious repercussions; they can include emotional damage, cyberbullying, and even the making of pornographic content with a kid’s image. 

Good sharing habits, putting privacy first, and keeping up with new technological advancements all reduce these risks and ensure our kids’ safety online.

Meta Platforms Sexually Exploiting Parents?

Yes, I know what you think!

So, to brief you on this, there was a report published by the New York Times and The Wall Street Journal that stated how Meta had been supporting or platforming parents who were deliberately catering to the pedophiles by providing them content related to their children.

The Wall Street Journal reports that although there is no explicit or unlawful content on these parent-run accounts, Meta personnel found that some parents were purposefully posting images of their kids that would appeal to pedophiles. 

This included forcing parents to respond with sexual messages received by subscribers and engaging in emotionally charged chats concerning their own children. 

It is also said that Meta employees knew that some parents provided extra content about their kids on other platforms and that the company’s algorithms encouraged suspected pedophiles to subscribe to accounts that contain child models.

It appears that Meta did not follow up on staff recommendations to address the problem, such as mandating that accounts that sold subscriptions targeted at children register for monitoring or outright prohibiting subscriptions to such accounts. 

Nevertheless, this proved to be unreliable and readily circumvented by creating a new account, so Meta instead concentrated on developing an automated mechanism to stop suspected pedophiles from subscribing to parent-run accounts, according to the Journal.

How Did Meta Respond to The Allegations?

The Verge, a known and trusted platform, asked the company to share its side of the story. However, as per the platform, “Meta did not immediately respond to a request for comment from The Verge.”

This is what The Verge mentioned in their post:

Even accounts that aren’t deliberately malicious, such as those for kid models, sports, and performers, stand to gain from attracting sizable audiences of adult men due to the way Meta’s social network algorithms operate. 

The Times claims that 32 million connections to male followers were found in 5,000 analyzed accounts. Instagram increases the exposure of accounts with many followers, which can result in discounts and other financial incentives from advertisers.

According to the Times, some businesses pay young influencers $3,000 for a single post, and six-figure earnings are possible through monthly subscriptions.

What About the Complaints Sent to Meta Against Derogatory Accounts?

Interviews and information from the parents reveal that Meta disregarded several reports from parents, even restricting those who attempted to monitor their own followers.

According to Meta, parents’ ability to block or follow accounts is limited if they ban an excessive number of followers in a single day.

“I recall being told that I’ve reached my limit,” an Arizona mother of two dancers who wished to remain anonymous said. Such as? I’ve had enough of pedophiles for one day. Alright, excellent.

According to Mr. Stone, a representative for Meta, “there are lots of reasons an account might face limitations or restrictions based the account’s activity,” making it challenging to determine why parents were experiencing these issues.

Has Meta Taken Any Action?

Meta took no action in response to even some grave infractions.

A picture of male genitalia that was sent in a direct message was reported by one parent. Another user brought attention to an account that was reposting images of kids with filthy captions. A third person brought up a user who had offered $65,000 for “an hour” of sex with her child.

In reaction to those three reports, Meta stated that either its staff lacked the time to evaluate the communications or that they did not breach “community guidelines.” In other instances, Meta informed parents that the content was “probably” not illegal because of its “technology.”

The Canadian center revealed linkages in comments that The Times discovered to be used to trade illicit, naked images of youngsters. Meta did not respond to any of the reports.

Despite knowing about the issue for years, former Meta trust and safety employees described an institution that was swamped.

“You know how I reported this account because it was harassing my daughter. Why is he back?” asked a former business investigator who wished to remain anonymous. “There aren’t enough systems, people, or resources to handle it all.”

Three former Meta trust and safety staffers stated that in recent years, conspiracy theories like QAnon, which asserts that Democratic politicians are trafficking children, have produced an excess of false reports that have clouded the assessment of child abuse tips.

What Experts Say About Predators and Their Effects on Kidfluencers?

According to experts in child development and protection, instilling negative body image in young people is never appropriate. 

However, when posted online, apparel that is appropriate for a dance competition or gym may have unexpected implications.

Children’s dancing wear frequently consists of sheer material, bikini bottoms, and strappy bra tops. 

Popular cheerleading ensembles pair sports bras with miniskirts, which is a continuation of the long-term trend of girls’ clothes becoming increasingly revealing.

A mother in Massachusetts who wished to remain anonymous stated, “In the dance world we’re in, they’re half naked all the time and their legs are in the air.” “And it might be different if you’re not used to seeing that.”

Lynn, a cheerleading brand ambassador whose granddaughter lives in Texas, claimed there was no reason for the responses to her posts. She says pictures of the girl’s foot get the harshest reactions. “I guess you can’t stop weird people.”

However, a lot of the potential influencers struggle. Sometimes, the abuse and criticism of the posts get so bad that mothers decide to homeschool their children.

“We can’t play with you because my mom said too many perverts follow you on the internet.”

Parents in the US have a great deal of discretion when it comes to their children. However, those who become suspicious of illicit activity on Instagram rapidly learn that the police are overworked and usually concentrate on the most obvious incidents.

It’s common for even the creepiest pictures of sexualized kid influencers to occupy a legal murky area. The federal definition of “child pornography” stipulates that there must be a “lascivious exhibition” of the anal or genital area, yet courts have determined that this condition need not be reached in order to qualify as non-negro or skimpy attire.

Can Parents Do Anything to Save Their Child?

Of course, as parents, if you are not deliberately putting your child’s safety at stake, you will be worried about these pedophiles online. And you might be thinking about what you can do in order to save your budding star.

First and foremost, it’s critical to maintain formal education for kids as a high priority. 

In order to support their child’s academic growth, parents can establish a regular study routine, offer assistance when required, and maintain open lines of communication with teachers and other school personnel. 

Children who have a solid foundation in formal education will be well-positioned to influence others and succeed in any other career path they choose.

Second, parents need to monitor their kids’ internet use closely. It is imperative for parents to guarantee that the interactions their kids have online take place in a secure setting. 

It’s also critical to protect kids’ online activity, teach them the value of social media privacy settings, and have a conversation with them about what personal information is and isn’t appropriate to share. 

When given the right guidance, kids may use social media in a safer and more responsible manner.

Third, parents should educate their kids social media responsibilities, positive values, and ethics in addition to supporting them when they use the platform. They have to help kids comprehend the advantages and disadvantages of the platform.

Fourth, when it comes to social media use, parents need to set a good example. Keep in mind that kids often copy their parents’ behavior, so it’s critical to model responsible and moral social media use.

And lastly, parents should be sure to carefully review any offer their child receives to collaborate with a firm or brand. Verify that the agreement does not jeopardize the child’s safety or wellbeing and is consistent with family values.

Bottom Line: Your Child’s Safety is in Your Hands

Many young people, referred to as “kidfluencers,” are becoming well-known on social media in today’s digital age. These rising stars— many of whom are under the age of eighteen— have won over many people’s hearts with their funny videos, toy reviews, and glimpses into their everyday lives. 

They share their abilities and lifestyles with the world via YouTube, Instagram, and TikTok, among other platforms. Millions of people watch channels like “Ryan’s World” on YouTube, which have grown extremely popular. 

With advertisements and exclusive brand partnerships, these kidfluencers can earn a substantial income. However, enormous popularity also means significant responsibility, particularly regarding security.

It’s been suggested that some parents may not use adequate caution when using the internet. They might share videos or pictures of their children on social media that draw unwelcome attention. 

These posts could be dangerous even though they aren’t intended to be destructive. It’s quite risky for some parents to even discuss their children with complete strangers on the internet. 

After learning about this, the large IT company Meta realized that their technologies may have contributed to the ease with which shady individuals might locate these child accounts.

What does this mean for you as the parent, then? 

It’s critical that you monitor your children’s internet activity. Verify the people they are communicating with and the content they are publishing. It is your responsibility to ensure your child’s safety in this vast virtual playground. Keep them safe and act as their superhero!

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