Question: On Which Social Network Should You Share Content Most Frequently?
Correct Answer: Twitter
At the advent of 2022, Digital marketing remains to be depending immensely upon social networking sites. Hence, small or global tycoons are personifying themselves with their active and consistent appearance across several social networking sites.
While posting written blog posts, images, and videos on blog sites is still large, social media platforms are growing in a competitive race. Products and fashion items feel at home with social media platforms like Instagram and Snapchat.
Currently, 53% of the global population is on social media platforms. A study from Hubspot shows that 85% of companies find short video content effective for ranking. In addition, a report from Hitwise shows that above 60% of the online searches are made using mobile devices.
Now, I brought all these up to help you leverage this information. Different social networking sites cater to different demography of users. For example, Facebook helps target a certain set of audiences, while Instagram caters content to another base audience.
So, on which social network should you share content most frequently? If that is your question, then here is some info that may help.
Social media platforms help with lots of business and marketing-related initiatives. For example, they are increasing brand awareness, building customer relationships, promoting products, and keeping engagement benefits from marketing on social media.
So, when selecting a certain platform for marketing, you need to think about several factors. For example, do you want to leverage audience engagement on your content? Or is your goal to drive sales of certain products through the content? Who is your targeted audience? These are some questions you need to ask yourself.
Here are some social media sites where you can share your content-
Twitter has more than 300 million monthly active users. The platform has been on par with Facebook. It is one of the most famous microblogging sites. Exposure to Twitter can help anyone engage with blue-collar industries, media industry, and B2B sales.
It is important to know the niche business you are interested in. Some businesses grow exponentially on one platform while others don’t. Once you can locate the prospective audience on a platform (for now, let’s say it is Twitter), you can start your content sharing and marketing efforts.
Twitter marketing strategies let you create a buyer persona. You can post content on Twitter and market your business effectively through a maintained content schedule. In addition, Twitter is the best place for utilizing hashtags.
Unlike any other platform, the ad viewing time is 26% more. Around 54% of users reportedly take action once they see a brand mentioned on Twitter. The most exciting data is Twitter is the social networking site for 59% of the B2B businesses.
All your B2B digital marketing campaigns are well received on Twitter. You can share your content on Twitter and build a brand voice for your business.
LinkedIn is a professional field. If you are starting an eCommerce venture and not using LinkedIn for marketing, you are making a grave mistake. Indeed, all the other platforms have a much bigger audience to market your content. But you shouldn’t back away from Linkedin.
The 740 million users of LinkedIn. 57% of Linkedin users are male, while the rest are women. The age group of the users ranges between 30 to 49. You also have a user demographic coming from the educational demographic. B2B businesses use LinkedIn for most of their B2B marketing.
If you are selling any B2B service marketing tools or you want to target an audience from an academic background, then you must consider Linkedin.
Also Check: Content Marketing Strategies For B2C Industry
According to statistics, 200 million businesses are on Facebook, and they use the free tools. And 93% of them are active on Facebook. Moreover, 15% of Facebook users look for shops and brands on this platform. Many individual sellers earn from selling handcrafted products and clothes on Facebook.
Some of the most selling products on Facebook are- electronic appliances, clothing, accessories, fashion items, handmade crafts, home decor and hygiene, and home care products. T-shirts and women’s clothing are some of the most selling times on Facebook Marketplace.
When you are sharing content on Facebook, there are several ways to make money. For example, selling digital content, converting your Facebook traffic to your affiliate marketing site, or selling products directly on Facebook can help you earn from Facebook. For local small businesses, Facebook’s selling and marketing features are efficient.
Also, Facebook is not so much of a formal platform. The users largely belong to a younger consumer base. You can share content on Facebook and frequently and eventually monetize the platform sales and marketing. If you feel your targeted audience is here and you can sell better on Facebook, you can start sharing your content here.
Almost 1.4 billion people use Instagram. By the end of October 2021, the number of users marketers can reach through Instagram ad campaigns increased up to 7 million. In addition, people aged 13 and onwards use Instagram. The ever-growing audience on Instagram offers excellent choices for sharing content on this platform.
On Instagram, you can easily spot trends. Instagram reels and stories can help you spot the latest Instagram trends. In addition, Instagram has a younger audience base. The best audience for consumer-based businesses is on Instagram.
Beauty products, cosmetics, baby products, Books, clothes, accessories, food, and beverages get their required marketing exposures on Instagram. There is almost no end to the consumer-based goods you can market and sell on Instagram.
You can cater product-based content in a scheduled manner on Instagram. Furthermore, if the Instagram user demography matches your targeted audience, you can take Instagram’s opportunities for you.
Pinterest is an image-based social networking platform. The platform has around 500 million daily users. 50% of Pinterest users reside outside the US. A total number of 5 billion boards and 240 billion Pins saved offer marketers a golden opportunity to share their content on Pinterest.
Sharing women’s applicable product-based content can help you grasp a large audience on Pinterest. A whopping 46% of US adult women using Pinterest make it an excellent place for marketing products related to women’s use.
A business selling all-female products can profit by sharing its content on Pinterest. The platform is also great for creative individuals.
The answer is not straightforward. Some crucial aspects of selecting a platform include-The gender divide, demography, targeted audience, buyer persona, and accessible audience. So, on which social network should you share content most frequently?
For consumer-based goods, Facebook is great, but Instagram surpasses Facebook here. For B2B and service-related businesses, Twitter and LinkedIn remain relevantly important.