When Is The Best Time To Post On YouTube?


Jesus Jackson

Social Media

7 Mins Read

October 15, 2020

best time to post on youtube

YouTube is the biggest platform for videos today. More than five billion videos are watched each day on YouTube. It is regarded as the best video service that is popular all over the world. And people earn lakhs of money per month on Youtube by following the correct strategy i.e., the best time to post on Youtube. 

You will get a solution to your every doubt on YouTube. It is the best entertainment and learning platform and people spend most of their time on Youtube. Many businesses, either small or big, use this platform to showcase their business. 

This is the biggest platform for marketing and has all kinds of videos on it that attract user’s attention. To watch a movie or a simple video, YouTube is on your priority list. By creating creative and informative videos, you can earn huge funds. Youtube is never going to vanish and it is going to stay for a lifetime.  

The main target of the YouTubers is to earn views and more watch time. Youtube is for everyone and anyone can use it as a medium to earn money. But keep in mind, your videos should be very attractive and realistic. There are many who run ads to increase views and watch time. 

Best Time To Post On YouTube?

The Best Time To Post On YouTube?The Importance of Youtube and its views are already described above. Every YouTuber searches for the best time to post videos on YouTube to earn views, likes, comments, and watch time.

It is believed that Friday is the best time to post videos on YouTube and the time should be around  2 to 4 pm (Eastern Standard Time). It is because Friday is the start of the weekend day and this gives the videos enough time to be trending by evening. Even you can post videos on Thursday – the best time to post content on YouTube. 

In general, the best time to post videos is 5 pm and you can get the results till 9 pm. If you are a Youtuber then you must try this at least once. 

What Does The Right Time To Post On YouTube Depend On?

The best time to post on YouTube can vary depending on your target audience’s habits and preferences. Here are a few general guidelines to consider, but keep in mind that the optimal timing might be different for your specific audience:

1. Weekdays Vs. Weekends

Typically, weekdays (Tuesday to Thursday) tend to have higher YouTube traffic as people are actively looking for entertainment and content during their work breaks. However, weekends (Saturday and Sunday) can also be good times, especially if your content is more leisure-oriented.

2. Morning And Evening

Posting in the morning (between 9 AM and 11 AM) or in the evening (between 7 PM and 9 PM) when people are commuting or relaxing after work can help catch their attention.

3. Time Zones

Consider the time zones of your target audience. If your viewers are spread across different regions, try to find a time that accommodates a wide range of time zones.

4. Audience Demographics

Understand your audience demographics. If your content is geared towards a specific age group or profession, their online habits might influence the best posting times.

5. Trial And Analytics

Experiment with posting at different times and days to gather data on when your videos get the most engagement. YouTube Analytics provides insights into when your audience is most active, helping you make informed decisions.

6. Consistency Is Key

More important than posting at a specific “best” time is maintaining a consistent posting schedule. Regular uploads can help you build a loyal audience that anticipates your content.

7. Engagement Patterns

Pay attention to when your viewers engage with your content the most. Do they comment, like, and share more during certain times of the day? This can give you clues about their preferences.

8. Holidays And Events

Consider the timing of holidays, major events, or trending topics that align with your content. Posting relevant videos around these times can attract more attention.

Remember, every channel and audience is unique, so it’s important to monitor your own analytics and adapt your posting schedule based on the engagement patterns you observe. Over time, you’ll be able to fine-tune your posting strategy to maximize views, engagement, and overall success on YouTube.

The Best Days For Advertising Dollars

If you want to know the best days for advertising dollars, you must know about Cost Per Mile (CPM). This cost denotes how much an advertiser will pay for 1000 impressions. This is the lowest on weekends such as Saturday and Sunday. But sometimes Saturdays can be very effective. 

best time to post on youtube
best time to post on youtube

The price is the lowest on Wednesday, Thursday and Friday. However, the cost rises during the summer season and falls back from Sep to Nov. Also, your content should be very attractive and helpful.

You need to work smartly on Youtube if you want to earn lots of money from it. On the other hand, following the proper strategy is also vital to earn views and watch time. If you are a beginner in the world of Youtube advertisement then you must research properly about it.

There are various factors that you have to note down while using Youtube as a medium to earn money. You are not allowed to post copyrighted videos as it is against Youtube rules and regulations. 

The Best And Worst Days To Post Videos On YouTube

If you want to advertise your videos on Youtube then you must know all the best days to post videos on Youtube. When many users get active at the same time, your videos are more likely to get watched by them. 

Thus, Thursday and Friday are regarded as the best time to post a video. This fact is already described above, but the only point in repeating these days is to make you more aware of these days.

On the other hand, the worst days to post videos on YouTube are during the end of the week. Don’t do that! Moreover, the shared content is likely to get more views during the weekends. 

Thus, the worst days to post videos on YouTube are Monday, Tuesday, and Wednesday. You can keep a note of these days and times so that you don’t forget it in the future.

Best YouTube Marketing Strategy That You Must Know

The best time to post on Youtube is already described above. Now, you must know all the effective Youtube marketing strategies that can help you to a great extent. Videos are the most powerful content as compared to blogs because there are many people who prefer watching videos rather than reading a long blog.

Creating an effective YouTube marketing strategy involves several key steps to maximize your reach, engagement, and impact. Here’s a comprehensive approach to that you might want to consider:

1. Define Your Goals: 

Clearly outline your goals for YouTube marketing. Are you looking to increase brand awareness, drive traffic to your website, generate leads, or boost sales? Your strategy will depend on your objectives.

2. Know Your Audience: 

Understand your target audience’s demographics, interests, preferences, and behaviors. Tailor your content to resonate with your viewers and provide value to them.

3. Keyword Research:

Identify relevant keywords and phrases related to your industry, niche, and content. Incorporate these keywords in your video titles, descriptions, and tags to improve discoverability through search.

4. Create High-Quality Content: 

Produce well-crafted, engaging, and informative videos that align with your audience’s interests. Focus on providing value, entertainment, or education, and maintain a consistent brand style.

5. Optimize Video Elements: 

Craft attention-grabbing video titles, compelling descriptions, and relevant tags. Create eye-catching thumbnails that accurately represent your video’s content and spark curiosity.

6. Consistency: 

Maintain a consistent upload schedule to keep your audience engaged and returning for more content. Consistency builds anticipation and helps you establish a loyal viewership.

7. Engage With Your Audience: 

Respond to comments, ask questions, and encourage viewers to interact with your content through likes, shares, and comments. Engagement boosts your videos’ visibility and fosters a sense of community.

8. Collaborations And Influencers: 

Collaborate with other creators or influencers in your niche to tap into their audiences and gain exposure. A joint video or shoutout can introduce your brand to new viewers.

9. Cross-Promotion: 

Share your YouTube videos on other social media platforms, your website, and through email marketing. Leverage your existing audience to grow your YouTube presence.

10. Use YouTube Analytics:

Regularly analyze your video performance using YouTube Analytics. Understand metrics like watch time, audience retention, click-through rates, and demographics to refine your strategy.

11. Playlists And End Screens: 

Organize your content into playlists to encourage viewers to watch more videos. Utilize end screens and cards to direct viewers to other relevant content, encourage subscriptions, or promote your website.

12. Experiment With Content: 

Test different types of content, formats, and video lengths to see what resonates best with your audience. This could include tutorials, vlogs, interviews, how-to guides, or product showcases.

13. Call to Action (CTA): 

Clearly state your desired action for viewers, whether it’s subscribing, visiting your website, signing up for a newsletter, or making a purchase. Include compelling CTAs in your videos and descriptions.

14. Live Streaming And Premieres: 

Utilize live streaming for real-time engagement and Q&A sessions. Premieres allow you to build anticipation before releasing a new video, and you can interact with viewers as it plays for the first time.

15. Ad Campaigns: 

Consider using YouTube ads to extend your reach beyond organic methods. You can target specific demographics and interests to ensure your videos reach your intended audience.

Remember, a successful YouTube marketing strategy requires ongoing monitoring, adaptation, and continuous improvement based on audience feedback and performance metrics.

Bottom Line: Does The Time Really Matter?

Timing on YouTube matters for initial views, affecting video visibility in the first hours. Optimization then boosts traffic and channel growth. Yet, its impact is limited in the long run, emphasizing the balance between immediate engagement and sustained performance.

Now you know that the best time to post on Youtube depends a lot on your channel and the target audience. However, you also know the strategies that you need to implement. Keep in mind all the instructions that are described above and you will see the result yourself.

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Jesus Jackson

Jesus Jackson is a freelance content writer and enthusiastic blogger. He is the co-founder of Get Me Seen. He contributes to many authority blogs such as The Pets Magazine.

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