The goal of Quora’s founding was to facilitate the interaction between the informed and the inquiring. Adam D’Angelo, a former CTO at Facebook, founded the website, which soon rose to prominence as a refuge for people looking for intelligent, thorough responses to a variety of queries. A vibrant community of professionals, experts, and enthusiasts shaped the early Quora days and added to the wealth of knowledge available.

As the platform expanded, it gained recognition for the depth of knowledge it offered and its excellent content. During its heyday, Quora rose to prominence and was listed among the top 100 websites, demonstrating the value it offered to people all over the world.

Still, the first indications of trouble started to appear in 2016. Users began to observe a slow but discernible decline in the caliber of responses. Let’s examine the elements that aided in Quora’s ascent to fame as well as the early signs of a change in the platform’s direction:

Among the biggest was the change in the platform’s algorithm, which started giving content with the highest levels of engagement priority. Due to this modification, posts with a higher number of likes, views, and comments—regardless of their informational value—were given greater visibility. Consequently, the motivation to generate excellent, thoroughly investigated responses decreased.

The decline in efforts at moderation was another factor. As the platform grew, Quora’s community-based moderation system was overloaded, which resulted in an increase in low-quality content that slipped through the cracks. This oversight gap made it possible for spam, false information, and badly written content to spread widely.

Finally, rivalry with other knowledge-sharing websites also mattered. When other platforms surfaced, a lot of users started using Quora to advertise their own content rather than as a place to look for information. This change further degraded the quality of content on Quora by shifting the emphasis from knowledge sharing to promoting specific websites or profiles. This chapter will examine these elements in-depth, offering an understanding of the problems that Quora is facing and how to resolve them.

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