From “10AM” and “3PM, Kanye West Ventures into News with YEWS Platform
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Kanye West, the multi-talented artist, is expanding his reach beyond music with the launch of his news platform, YEWS. The platform, currently accessible exclusively on mobile devices, offers a unique blend of content spanning fashion, politics, sports, pop culture, and more.
YEWS.News welcomes visitors with two distinct drop-down menus, “10AM” and “3PM,” providing a dynamic experience. Each article is adorned with captivating artwork in the header, enhancing the visual appeal for users.
While all this while Kanye was all over the news for his dating scandals and political opinions, this time it is for his new venture!
For enthusiasts of Kanye West, the platform features dedicated news sections covering updates on his collaborative album, Vultures, with Ty Dolla $ign. The articles showcase a pre-order option for Vultures, now scheduled for release on February 15. Additionally, YEWS.News reveals the exciting news of Gosha Rubchinskiy joining YEEZY as the Head of Design.
Beyond West-centric news, YE shares his thoughts on global happenings. From Elon Musk’s ambitious plan for a new university in Austin, Texas, to PUMA terminating its sponsorship of the Israeli national soccer team and Draymon Green’s physical altercation with Jusuf Nurkić during the Warriors vs. Suns game—YEWS keeps users informed on a diverse range of topics.
In a strategic move reported in October by Trademark Attorney Josh Gerben on X (formerly Twitter), Kanye West filed multiple trademark applications for YEWS.
These applications span various domains. According to sources, it includes “education, advertising, banking services, music streaming, TV, beauty care, food and drink, games, clothing, footwear, cookware, alcoholic beverages, and more.” This indicates Kanye’s vision to incorporate YEWS into various projects and products.
YEWS.News aims to become a go-to source for diverse and engaging content, reflecting Kanye West’s multifaceted interests. As the platform continues to evolve, users can expect an immersive experience that goes beyond traditional news, bringing a touch of Kanye’s creativity to the media landscape. Stay tuned for updates on YEWS as it reshapes how we consume information.
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