Birla Tyres Expands Sports Marketing Footprint with Official Partnership for Asia Cup 2025
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Kolkata, September 10, 2025 – Birla Tyres is hyping up the cricket fever by partnering up with the DP Asia Cup 2025 as the official tyre partner. Ready to take on the visual attention of cricket fans from across Asia, Birla Tyres makes a bold move to align its brand values with the passion, unity, and enthusiasm of cricket.
“Becoming the Official Tyre Partner of the DP World Asia Cup 2025 is a proud moment for all of us at Birla Tyres,” as Mr. Anurag Choudhary, CMD & CEO of Himadri Speciality Chemical Ltd, said when describing the partnership.
The performance, reliability, and endurance of Birla Tyres fine-tune its way into the tournament, proudly associating itself with the Asian cricket spirit.
The 17th season of the Asia Cup, which is being held in Dubai and dates between 9th and 28th September, is just around the corner and will be held in Abu Dhabi. It features the eight leading cricket nations—India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, Oman, Hong Kong, and the UAE—in the Asian continent.
The T20 format of cricket is on a hat-trick to spark the adrenaline rush of this high-octane tournament. Furthermore, cricket’s popularity worldwide naturally attracts digital viewers from other cricket-loving continents, such as Europe, Australia, Africa, and the Middle East.
Expressing his joy, Mr. Anurag Chaudhary also spoke: “Cricket is more than a sport; it is an emotion that unites millions of people.” Dr. Chandra Narain Maheswari, Whole Time Director & CEO of Dalmia Bharat Refractories Limited, further elaborated on Birla Tyre’s involvement with this tournament, saying, “Through this partnership, we look forward to deepening our bond with cricket fans across the globe while highlighting our brand’s values of resilience, trust, and performance.”
This association with the DP World Asia Cup 2025 will increase Birla Tyres’ visibility across international and domestic markets and reaffirm the company’s position as a partner in mobility, progress, and growth.
The DP World Asia Cup 2025 brings pan-Asia visibility to Birla Tyres, extending the brand beyond its domestic visual peripheries. An official partnership with the Asia Cup sets Birla Tyres up for on-ground branding, social media exposure, digital campaigns, and broadcast mentions.
About Birla Tyres
Birla Tyres leads the Indian tyre manufacturing market with a decades-long legacy and superior quality in the commercial and off-road segments. Under a new line of leadership helming Birla Tyre, they are on a new journey of revival and reinvention.
A blend of legacy, stories, and innovation has equipped Birla Tyres with the leadership to constantly deliver high-performing and cutting-edge tyres to the changing needs of the mobility and automotive sector in India and worldwide.
