Shopify vs Amazon – Which Is Better For Your Business In 2023
Shopify and Amazon are two of the most used e-commerce sites for businesses. Both of these platforms are popular in their own right. The number of users that visit Amazon per month is around 150 million, and Shopify contributes to more than 600,000 businesses.
Since you are reading this article, chances are you own a business of your own and want to know which e-commerce site is better so that you can use it in your business. In this article, I will be telling you the pros and cons of both these platforms so that you can make a wise decision.
Not only that, but I also will be telling you about both these platforms’ flexibility, user interface, and payment options. So without wasting any further time, let us look into the basics of both these platforms. First, let us start with the basic differences.
What Is The Difference Between Shopify vs Amazon?
Before getting into the difference, let us take a look at what is common. The only thing that is common between both these websites is e-commerce platforms that let you sell your products online. The difference is that Shopify is a dedicated e-commerce platform, whereas Amazon is an online store.
Shopify lets you build your own customized platform, whereas Amazon is more of a marketplace where sellers sell their products side by side. To understand it better, let us delve deep into the key points of differences.
Shopify vs amazon: Pricing
The main goal of e-commerce platforms is to get good returns on what you are investing in. As a businessman, you have to ensure that you do not end up spending a ton of money. Both the platforms have many price plans. Currently, Amazon has two plans.
- Professional Selling Plan, which is priced at $39.99/month excluding the selling fees.
- Individual Selling Plan, which is priced at a one-time payment of $0.99.
In my opinion, you must go with the individual plan if you intend to sell less than 40 products per month. As the price is low, the features provided are also low.
When it comes to Shopify, it provides three plans
- The Basic plan is priced at $29 per month.
- The normal plan is priced at $79 per month.
- The Advanced plan is priced at $299 per month.
Shopify vs amazon: Features
The features also vary vastly, amazon lets you gain access to a wide category of products. You can either be the buyer or the seller on amazon.
When it comes to Shopify, it has a wide range of sales tools that are possibly there in the market. In order to learn Shopify vs amazon fba, The tools that Shopify offer are numerous. Some of these tools include
- Logo maker
- App integration
- Powerful inventory system
- Multichannel selling
Shopify ensures that your online marketplace looks like the way you plan it to be. Furthermore, Shopify has teamed up with Oberlo so that they can provide dropshipping.
Shopify vs amazon: Payment Methods and Fees
This is one of the major factors that sets both of them apart. Upfront costs are something that won’t make you worry for long. But little things like credit card rates and transaction fees keep getting on your nerves.
As the famous saying ‘little drops make an ocean, these little costs can amount up to something bigger. So before choosing an e-commerce platform, I would suggest you take a look at the fess and other payment options.
Shopify is known to have its own payment gateway called Shopify Payments; when you pay using this, you do not have to pay any processing fee. This is the part where Shopify wins the race by miles.
Apart from that, it also has 100 different gateways for payments which include Paypal and Amazon. The transaction fees on these gateways range from 0.5% to 2%.
The credit card fees are the same for both platforms. It is usually 2.9% of the amount transacted.
Shopify vs amazon: Ease of Access
If the user interface is not smooth, then there is no use in using either of these e-commerce platforms. Both Shopify and Amazon ensure that both these platforms have a good user interface and can be accessed easily by both beginners and pros.
Shopify offers a ton of designs to choose from. The good thing about it is that you do not have to build it from the start. There are a ton of pre-installed templates that you can consider using. It has both free themes and premium ones. Free themes are only limited to 10, but there are other 60 themes that come at a premium price.
Shopify is a dedicated e-commerce platform, whereas Amazon is an online store.
When it comes to Amazon, there is nothing as fancy as Shopify. UI designs and themes are pretty limited. However, it lets you upload your own descriptions and images. You cannot customize anything like the way you could in Shopify. Everything is pretty ‘amazononistic’. All in all, Amazon is not as flexible as Shopify.
Shopify vs amazon: Customer Attraction and Retention
This is one of the most important points of difference. As you already know that at the end of the day you are going to sell your product to your customer and for that, you need to know how to attract customers and also retain them. Sometimes it can prove to be one of the toughest things to do.
Amazon does a pretty good job here clearly because of the goodwill and the brand value. As I have already mentioned before, over a million users visit Amazon per month. The best part about this is, you do not need to invest an extra buck in running ad campaigns or make your content SEO optimized.
When it comes to Shopify, you do not get the brand value. You have to make your content Marketing Strategies more SEO-friendly and also have to run some ad campaigns to rank it on google.
Final Thoughts
There you go, that was pretty much everything you needed to know about Shopify vs amazon. I hope you have found this article informative and that it has given you some clear insights into the differences between both e-commerce platforms.
If you have any questions or feedback for us, kindly drop them in the comment section down below.
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February 19, 2024
