U.S. Video Creators Embrace AI Tools Earlier Than Europeans and Favor Horizontal Formats

Movavi, a video editor brand, reached out to 70 million users across 190 countries to analyze their behavior while using the AI Video editor software. Basically, their goal was to find out how they interact with 6,000+ video effects available in the Moravi software. 

Apart from that, they also wanted to recognize the popular software systems tools among video creators. This is because AI-powered features are more popular. These include automatic subtitles and background removal. In general, they get more traction than others.

Do US-Based Video Creators Use More AI Tools?

According to Moravi’s research, there are no major behavioral differences between US-based users and European users. However, US-based users stand out for their faster adoption of new features. 

On average, most US-based users start experimenting with new tools many weeks earlier. This is because European users get access to the AI Video editor software later.

In addition to that, 43% of US-based videos are horizontal. Also, they are substantially higher than the 28% observed in Asian markets. Basically, this trend reflects the fact that more users in the United States prefer desktop computers and laptops.

In general, users in the US want to automate their routine tasks. This helps them not deal with complicated tools. Hence, they are able to focus more on being creative. In fact, this is one of the major features of AI tools.

Apart from that, in the US, there is also a big interest in speed-related features. These include utilizing automatic subtleties and removing background noise. Interestingly, both beginners and advanced users are able to utilize these tools to make videos.

Major Insights from the Research

The following are several peculiar insights from the research into the different tools creators use:

1. More Usage of Animation Tools

At the outset, animation is the most common tool among users. Basically, those users want to explore advanced editing. In this case, almost 26% of users regularly utilize this tool to animate..

2. Users Implement Particular Features

Primarily, almost 18% of users use slow motion effects multiple times. Apart from that, almost 9% of users apply the Picture-in-Picture effect. In fact, it appears on average 12 times per video.

In addition to that, noise reduction appears in 8% of all edited videos. Mostly, it appears in speech-driven content. Moreover, color filters are available in almost 8% of projects. Apart from that, on average, most users test close to 200 filters per video. Hence, ultimately apply about 16 filters.

Meanwhile, users implement background removal in 6% of projects. Furthermore, video stabilization appears in 2% of projects.

3. Using Automatic Subtitles and Speed Recognition

Apart from that, automatic subtitles, based on speech recognition, are gaining popularity. This is mostly happening in English-speaking countries. In the US, 15% of video editing projects consist of these features. 

Moreover, these projects consist of at least one tool powered by AI. This is different from other regions, where the data is 8%.

Interestingly, one behavioral trend is the significant increase in curiosity and experimentation. This happens due to features like hover previews. As a result, users are able to test multiple effects and filters within minutes. This is because they want to find the perfect look for their videos.

What Is the Movavi Video Editor? – A Basic Overview

Primarily, the Movavi Video Editor is a proprietary video editing software system. The company released the first version in 2004. Meanwhile, a macOS version was launched for the first time in 2011. In the same year, the company came out with a version for the App Store.

Today, Movavi Video Editor is available for Microsoft Windows 7, 8, 10, and 11 (64-bit) and Mac OS X 10.13 or later. The software is used by over 70 million users in 190 countries, offering access to a library of more than 6,000 video effects.

Apart from that, Movavi also has long-standing partnerships with industry leaders. These include NVIDIA, Intel, 2Checkout, and more.

Since 2022, the company has always tried to actively integrate AI-powered features into its products. This way, users are able to edit videos more easily. Also, they have been more efficient since then.

Also, Movavi offers educational and school versions of its software system. These include 

• Movavi Video Suite
• Movavi Academic

In general, thousands of schools and universities worldwide utilize them to do the following:

• Make video tutorials.
• Produce training videos for educators.
• Manage remote student work.
• Make digital course libraries.
• Make academic institution-friendly promotional content.

How to Choose the Best Video Editor Software? – Essential Steps

Most AI Video editor software developers catch up with the features of other brands. Hence, even if you want to distinguish, you will not be able to find many differences. Basically, most video editing software comes with features that are only available to professional editors.

Therefore, if you want to get an AI Video editor software system for yourself, you will have a lot of options to choose from. The following are the major factors you must keep in mind if you want to choose the best video editing software for yourself:

1. Stick to Your Budget

Get a video editing software that you will actually be able to afford. This way, you will be able to determine where you fall.

2. Check User Interfaces

Check the user interfaces of different software systems. Thereby, you will be able to determine which one gets you up and running easily.

3. Check Input Formats

Most AI Video editor software systems offer compatibility with different types of video file formats. However, nowadays, there are many video recording devices and sources. Hence, you must be sure of what video file formats you use.

4. Device Support

You must also check whether the video editing software supports your device from which you will be importing your files. Basically, you will have to ensure compatibility with your device.

Choose Your AI Video Editor Software Carefully

When you choose the best AI Video editor software for your projects, follow the above instructions. One of the best software systems to choose is Moravi. This is because it comes with a variety of AI-rich features that will make you more efficient with your projects.

Do you have more suggestions on how to choose the best AI Video editor software? Please share your ideas and opinions in the comments section below.

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