In recent years, kidfluencers have become a significant trend. They use their influence to promote products or services to their audience. Brands collaborate with them for sponsored content, blurring the lines between entertainment, reviews, and marketing.
YouTube, described as "the most popular babysitter in the world," hosts many kidfluencers. These young stars review toys, games, and more. Channels like Ryan's World have millions of subscribers, making their hosts top earners.
Apart from YouTube, Instagram is also a hotspot for kidfluencers. Despite the platform's age restriction, about 40% of children under 13 use it. Pixie Curtis, an 11-year-old influencer, started her online toy store during the pandemic, capitalizing on rising toy sales.
In recent years, kidfluencers have become a significant trend. They use their influence to promote products or services to their audience. Brands collaborate with them for sponsored content, blurring the lines between entertainment, reviews, and marketing.